Privacy Policy
Last Updated: June 12 2026
Matt Winkley / Mind to Heart (“we,” “us,” “our”) operates the website mattwinkley.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Site or interact with our services.
1. Information We Collect
Information You Provide to Us
- Name, email address, and any details you submit through contact forms, opt-in forms, or inquiries
- Information you provide when booking a consultation, session, or coaching engagement through our scheduling platform (currently Calendly)
- Payment information, if you purchase a service or product. We may add a payment processor (such as Stripe) in the future; if so, we do not store full payment details, and payment information will be governed by that processor’s own privacy policy
Information Collected Automatically
- IP address, browser type, device information, and pages visited
- Date and time of visits, referring website, and general usage patterns
We currently use Kit (ConvertKit) to manage our email list and deliver opt-in content (such as our free meditation audio). Kit may collect information such as your email address, name, and engagement data (opens, clicks). For more information, see Kit’s privacy policy at https://kit.com/privacy.
We use Calendly for scheduling consultations and sessions. Information you submit through Calendly (such as your name, email, and selected appointment time) is subject to Calendly’s privacy policy.
Our Site may embed YouTube videos and include links to our social media platforms (such as Instagram, Facebook, or LinkedIn). These third-party platforms may collect information about your interactions with embedded content according to their own privacy policies.
We may also use website analytics tools (such as Google Analytics) and standard hosting-platform analytics to understand how visitors use the Site. We do not currently run paid advertising campaigns, and we do not use marketing or ad-tracking cookies. If this changes in the future, this policy will be updated accordingly.
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and provide requested information
- Send email newsletters, updates, and offers (only if you’ve opted in)
- Deliver digital content you’ve requested (e.g., the free meditation audio)
- Improve our Site, content, and services
- Process bookings, payments, and provide coaching/consulting services
- Comply with legal obligations
3. Sharing Your Information
We do not sell your personal information. We may share information with:
- Service providers who help us operate the Site and deliver services, including Kit/ConvertKit (email), Calendly(scheduling), website hosting providers, and analytics providers
- Payment processors, if/when a payment platform such as Stripe is added in the future
- Legal authorities, if required by law or to protect our rights
4. Email Communications
If you sign up for our email list (via Kit), you will receive emails from us, including the requested lead magnet and periodic updates. You may unsubscribe at any time using the link provided in every email.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.
6. Your Rights
Depending on your location, you may have rights to:
- Access the personal information we hold about you
- Request correction or deletion of your information
- Opt out of marketing communications
- Withdraw consent where processing is based on consent
To exercise these rights, contact us at info@mattwinkley.com.
6a. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):
- Right to Know – You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, and the purposes for which it is used.
- Right to Delete – You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
- Right to Correct – You may request that we correct inaccurate personal information we maintain about you.
- Right to Opt Out of Sale or Sharing – We do not sell or share your personal information for cross-context behavioral advertising. If this changes in the future, we will provide a clear opt-out mechanism.
- Right to Non-Discrimination – We will not discriminate against you for exercising any of your CCPA rights.
- Right to Limit Use of Sensitive Personal Information – We do not use sensitive personal information for purposes beyond what is necessary to provide our services.
Categories of personal information we collect include identifiers (name, email address), internet activity (browsing behavior on our Site, email engagement via Kit), and any information you voluntarily provide through forms or communications.
How to exercise your rights: To make a request, contact us at [Insert Contact Email]. We will verify your identity before fulfilling your request and will respond within the timeframe required by law (generally 45 days, with a possible extension). You may also designate an authorized agent to make a request on your behalf.
7. Cookies
Our Site may use cookies and similar tracking technologies. See our Cookie Policy for details.
8. Children’s Privacy
Our Site is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children.
9. Data Security
We take reasonable measures to protect your personal information, but no method of transmission over the internet or electronic storage is 100% secure.
10. International Visitors
If you are visiting from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.
12. Contact Us
If you have questions about this Privacy Policy, please contact us at: info@mattwinkley.com
